1. Think outside the box. Don't let other people structure the way you think. In fact, dismantle that box, turn it inside out for them.
2. Be creative. Don't let other people's lack of imagination restrict your own aspirations. Demonstrate that there's always a way to get round a problem.
3. Speak with your own voice. Challenge the use of jargon, empty rhetoric and all those tired cliches.
4. Be funny. Don't take yourself too seriously. Humour can be a more effective way of getting your point across.
5. Help others (men and women) to do the same (1 to 4).

We have started to compile some examples, but we hope visitors will send us more. We ran out of inspiration for the moment but we still wanted to put the website online as soon as possible.

  6. Don't forget: if you, too, momentarily run out of imagination, analysis or wit, you can always...